The majority of companies that measure customer feedback do exactly that – they measure . Data for data’s sake doesn’t help anyone. It’s incredibly rare that organisations really get into the real nitty gritty of listening to their customers. Why? Businesses don’t like receiving bad news any more than individuals do.
Improve your customer/client experience
nlightencx. shares with you, our latest CX tips, trends and articles on how to create the ultimate experience for your customers.