Real-Time Research Platform

nsights: Know what your customers’
want before they do

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Staying relevant, competitive and professional in a fast-paced and ever-changing business environment means having the most current and accurate information.

Access to information about your product or service, your competition as well as the needs and desires of your customers is crucial to success. Knowing and understanding what your customers expect from you and how they perceive your business, means asking the right questions. It also means having the ability to quickly and effectively access and analyse their feedback, to address problems early, before they leave or worse, their complaints go viral. To really be able to have your finger on the pulse of your customer and client experiences (CX) you need access to all the relevant data, whenever and wherever you need to.

At nlighten we understand this. As the leading specialist in customer experience (CX) research in South Africa we excel in providing our clients with valuable research and customer insights. To help our clients to pro-actively address their customers’ needs, we have developed, nsights, our new propriety online platform that allows fast and trouble-free access to customer feedback with just a click of a button. The platform gives clients the ability to not only view and segment customer feedback in real-time and in a number of ways but also allows the tracking of customer experience (CX) performance over time. Setting up tailor-made customer surveys and dashboards, downloading individual client transcripts, and pulling custom-filtered reports, can all be done in a matter of minutes.

The ability to add internal comments and action points allows clients to also use the nsights platform as a Customer Relations Management (CRM) tool. Presenting information in an easily digestible format means it can play a critical role in managing internal performance, helping clients pinpoint problem areas and drive accountability within their organisation.

The system also has the inbuilt functionality to schedule and run strategic workshops and sessions on key issues highlighted by the research process on a quarterly basis.

Key features of the nsights platform include:

  • 24/7 real-time access to customer feedback
  • Customised dashboards
  • Download client transcripts
  • Segment data according to predetermined parameters
  • Access and permissions
  • Add internal comments, action points
  • Automated alerts
  • Email and web-based surveys functionality
  • Integration with existing CRM systems and Power BI

Know what your customers think

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How We Can Help


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