CX Blog

We help you create the kind of experiences
that will grow your market share. - Customer Experience Blog 19 June 2015. Get your head out of the sand

Blog - Get your head out the sand |nlighten Innovation is everything today. That might be a bold statement, but if you are paying attention to the world around you, you’ll agree. It starts with leaders who understand the need to challenge…Read More - Customer Experience Blog 01 June 2015, Vision, Mission, Values

In: Deliver on your Brand’s Promise / Out: Vision, Mission, Values When was the last time you actually noticed a company’s vision, mission and values? It’s been a while, hasn’t it? We aren’t saying that successful brands of today…Read More - Customer Experience Blog 6 April 2015

That comfortable-looking metal chair (not) Some people may not view the metal chair as a hindrance, but let’s get real – the chair itself is just an analogy for what REALLY matters - great customer experiences. Part of understanding…Read More - Customer Experience Blog 6 April 2015

Having your cake and eating it: making customers and keeping them too Historians would have a different tale to tell were Marie Antoinette a little more focused on great customer experiences. The outcome may be vastly different to what…Read More

Don’t keep your customers in the dark

“Don’t keep your customers in the dark!”  Load shedding is back and very much a part of general conversations around the water cooler, braai or the dinner table, as people come to terms with living and working with regular power cuts,…Read More

make or break the customer experience

They say that we shouldn’t sweat the small stuff. In life that’s right on the money, but when it comes to customer service, it’s the small things that make a huge difference and that can make or break the customer experience. So yes,…Read More

How best to keep private information just that… private. nlighten artice

Modern businesses know that information is more than just data; it’s a very valuable asset. Unfortunately, there are some less-than-scrupulous businesses that choose to trade in this asset – usually without the knowledge of the people whose…Read More

Customer service south africa

It’s pretty easy to lament all that is wrong with customer service in South Africa. A few minutes spent around the typical South African braai will quickly reveal that everybody seems to have his or her own service ‘horror story’ – each…Read More

British Airways, It’s time to dust off the ancient service statement.

To fly. To serve. These apparently simple four words were at the heart of the British Airways recent re-launch. They’re not new. In fact, according to the ads used to promote the new, improved and supposedly customer service oriented airline,…Read More

Should business treat its customers the way you would like to be treated?

There's a very old saying that instructs us to ‘treat others the way you would like to be treated.’ It’s certainly good advice and is undoubtedly very true for anyone who wants to be liked and respected. But if you’re involved in a…Read More

Call centres really could be the jewel in the crown of any business, but...

I’m sure that the clever marketing person who first came up with the idea of a call centre had the very best of customer service intentions at heart. Unfortunately things have changed over the years and, while there are a small number of call…Read More

2 principles that are essential to running a profitable nlighten

As a business owner – there are 2 principles that are essential to running a profitable organisation. The first is to keep things simple, because that is invariably the most effective way to get results. Over complicating anything in…Read More

Business growth & customer service

Business growth is a natural by-product of success. It's obviously a good thing because it generates profits for owners, returns for shareholders, and jobs for the unemployed. But growth can also have one profoundly negative consequence for a…Read More

What really happened to Kodak

Millions of people around the world were shocked to learn that Kodak has filed for bankruptcy. The question on everybody’s lips was ‘how is it possible that an organisation the size of Kodak, with a name that is truly iconic in the world of…Read More

A brand ‘tag line’ - false promises or successful slogans?

Companies often spend many hours and many thousands of rand on developing their brand slogan or ‘tag line’. And so they should. This catch phrase has the potential to become the one thing that places them top of mind amongst their customers…Read More