redefine B2B CX with Eat Your Own Lunch
Unlock proven strategies, real-world insights, and practical tools to deliver unforgettable customer experiences (CX), foster loyalty, and power sustainable growth.
Order your copy for R350. Bulk Discounts Available on request.
Order your copy for R350. Bulk Discounts Available on request.
the ultimate guide to CX success
You’re one step away from transforming how your business connects, serves, and grows. Eat Your Own Lunch, South Africa’s first B2B CX handbook, packs decades of real-world experience, proven strategies, and practical insights into one powerful guide.
If you’re serious about taking your business to the next level, it starts here.
what's inside
Actionable strategies to enhance CX at every stage of the journey
Proven techniques for mapping the customer journey and resolving pain points
Practical, no-nonsense approaches to elevating customer satisfaction and loyalty
Expert tips on making small cx changes with big impact
Seamless integration of CX within overall business operations
Get your copy now and master CX the right way.
this isn’t just a book. it’s your blueprint for cx success
Proven Strategies for CX Excellence
Improve customer experience at every touchpoint.
Customer Journey Mapping
Understand your customers’ pain points and design experiences that build lasting loyalty.
No-Nonsense CX Strategies
Implement a practical, easy-to-follow CX strategy that drives results.
Small Changes, Big Impact
Discover how small, strategic adjustments can transform your entire customer experience.
Nathalie and Brendon ask important and provocative questions, provide links to online activities, and in many other ways, engage with their readers.
GREG FRIED
Co-Director
Skillfully
meet the authors
Co-authored by Nathalie Schooling and Brendon Bairstow-Klopper, this comprehensive guide offers two decades of research, real-world strategies, and proven methodologies for driving exceptional customer experiences.
Nathalie
Schooling
nlightencx CEO
Globally recognised CX pioneer and strategist who has transformed businesses through cx innovation, earning her place as one of the top five global thought leaders by CXM.
Brendon
Bairstow-Klopper
nlightencx Director
Strategic CX visionary with 18+ years of cross-sector expertise, transforming theoretical concepts into practical solutions that deliver measurable results for global clients.
Still relying on guesswork and outdated tactics to improve your customer experience?
This handbook gives you the strategic edge — packed with real-world insights, expert tools, and proven methods that deliver results.
trusted by industry leaders.
customer testimonials.
I ate up every word from the book! It reminded me again why I love what I do so much. Nathalie and Brendon have a very effective approach in getting key concepts across in an easy-to-understand way. I appreciated the deep dive into employee satisfaction and experience; it is such a crucial aspect of CX strategy. I love the practical tools throughout the chapters!
MARNITZ VAN HEERDEN
Head of Customer Experience
Discovery Limited
Nathalie and Brandon have captured all CX elements and presented them in a manner that is useful for any business that is committed to their continuous improvement. Whether just getting started or already with a mature CX capability, I recommend “Eat Your Own Lunch” to help you on your way.
ANTON DE WET
Chief Client Officer
Nedbank RBB
Nathalie and Brendon’s Eat Your Own Lunch is full of smart, memorable and deeply informed CX advice. These two experts offer ideas at all levels, from general ways to orient yourself (such as seeing your business from a client’s point of view) to specific procedures (like customer journey mapping). They show in detail how a planned, purposeful and holistic approach to CX can lift your business – and their passion is inspiring!
GREG FRIED
Co-Director
Skillfully
your secret weapon for improved CX
In today’s fast-paced, competitive environment, customer experience (CX) is no longer optional—it’s essential. Businesses that excel at CX outperform their competitors by more than 80%.
Now’s the time to transform your company’s approach through expert insights in CX redesign, strategic development, and the power of meaningful human connections.
This practical handbook will show you how to:
Enhance Customer Loyalty
Create memorable experiences that keep customers coming back.
Increase Profitability
Tap into cross-sell and up-sell opportunities through CX mastery.
Optimise Every Interaction
Ensure that every touchpoint with your customer is high-quality and consistent.
Empower Your Team
Give your employees the tools they need to deliver exceptional customer experiences.
Your competitors are already improving their CX. Don’t get left behind.
Start your journey to outstanding B2B CX.
Transform your business with “Eat Your Own Lunch” today!
order your copy today!
For just R350.00 (including VAT and delivery in South Africa), you’ll receive a copy of Eat Your Own Lunch, a guide that will revolutionise your approach to CX. Discounts are available for bulk orders.
