CX Isn’t a Platform. It’s a Philosophy
Several reports are warning that quality CX is facing a crisis. Nathalie Schooling profiles two brands getting it right and shares three key actions CX leaders can take
Feedback should feel like a gift, not a chore
Feedback has become something people endure instead of something they feel invited into. In a world where every moment is met with a rating request, real insight is being lost behind rushed clicks and empty stars. The problem isn’t that people don’t care.
Value vs Cost
In business, it’s tempting to chase the cheapest option—but that can come at a steep price. Drawing from decades of leadership experience, I share the one question that’s shaped every strategic decision I’ve made: “Will this create value, or is it just a cost?” It’s a simple filter with powerful results—and it might just change how you lead, spend, and serve.
B2C Markets have been using Customer Loyalty Programs for Decades
B2B loyalty programs transform customer relationships by rewarding engagement, reducing acquisition costs, and turning clients into brand advocates.
Take your Survey? Don’t Bank on It!
Decode the art of survey communication, revealing how banks can transform customer feedback from a dreaded chore into a meaningful dialogue.
5 Pain Points for Sales and Marketing in B2B Businesses
In B2B sales, understanding the customer’s voice transforms challenges into opportunities, driving tailored solutions and competitive differentiation.