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Explore expert-led articles, case studies, and CX reports that help you lead with clarity, confidence, and impact.
the latest in CX thinking
Explore the latest customer experience (CX) thinking – from real customer case studies to strategic insights shaping exceptional CX today.
Enterprise Customer Experience Strategy Development: A Practical Roadmap
Did you know that one in four consumers will abandon your brand after just a single poor interaction? The margin for error has vanished. In an era…
Mall Rentals: Negotiations Stall (Retail Brief Africa)
Explore the reasons behind landlord-tenant dynamics that could jeopardise the retail sector. In the wake of the Covid pandemic, empathy rather than ego will dictate the future of commercial leasing.
Will CX Make or Break Your Business? (BizCommunity)
Unlock the potential of customer experience—it’s your secret weapon! With 70% of buyers influenced by their emotions, mastering this aspect can significantly enhance loyalty and profits. Are you ready to take the plunge? Let’s get started!
Luxuries are Out: As Pandemic Hits, Consumers Tighten their Purse Strings (Sowentan Live)
Discover how the pandemic transformed spending in South Africa—luxuries have taken a backseat, health has become a priority, and trust is now the key currency. Brands need to evolve or face the risk of becoming obsolete.
Banks’ Policies and Laws cannot Supersede the Constitution (IOL)
Explore how the account closure policies of South African banks conflict with the Constitution, revealing the tension between legal power and the essential right to associate.
Are Emojis Becoming Part of the New Normal Workplace? (CXO Today)
Discover how emojis are quietly becoming part of the new normal workplace in South Africa, adding a splash of fun and emotional flair to business chats while stirring up some debate.
Body Shop Lost its Way and Failed to Connect with its Customer (Retail Brief Africa)
Explore how The Body Shop strayed from its foundational ethics and struggled to engage with modern consumers who prioritise authenticity and values in their purchasing decisions.
South Africa shines at Customer Centricity World Series Awards (Business Tech Africa)
Join us in celebrating nlightencx for putting South Africa on the global map by winning the CX Agency of the Year at the Customer Centricity Awards. This achievement highlights how truly remarkable local service can be when it’s driven by passion and dedication.
Luxuries are Out: As Pandemic Hits, Consumers Tighten their Purse Strings (Times Alive)
Explore how Covid-19 transformed consumer behaviours—prioritising essentials over luxuries and valuing empathy over excess. To earn their trust, focus on aligning with their values.
How to Keep your High-Performing Workers (Business Times)
Learn how to retain your best people post-pandemic and why empathy, purpose, and growth opportunities matter more than ever in today’s talent war.
Consumers Spend Less on Luxuries and Change their Social Values (The South African)
Explore how South Africans are shifting from splurging to surviving, where empathy rules, luxuries fade, and wellness tops the shopping list.
Women Have Little Extra for Luxuries (Press Reader)
Explore how tech’s dream team blends design genius with AI innovation, shaping the future where creativity meets cutting-edge intelligence in groundbreaking partnerships.
Mense Nie so Opgewonde oor KI, Wys Peilings (Netwerk24)
Explore the reasons behind South Africans’ uncertainty about AI. As concerns about trust, ethics, and job security converge, a range of reactions to this significant technological change will emerge.
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