CX newsroom. where experience meets insight.

Discover how nlightencx beat out global giants to claim Agency of the Year, proving local really can lead the world.

Discover how the Net Promoter Score could steer your customer experience strategy in the wrong direction, and learn what more insightful brands are doing to assess customer satisfaction accurately.

Investigate ways for South Africa’s tourism industry to achieve sustainable growth by transforming low-wage jobs, focusing on enhancing service training, and fostering a sense of national pride from within.

The Covid-19 pandemic has significantly altered consumer spending habits, with essentials taking precedence and luxuries being pushed aside. In South Africa, the focus has shifted towards trust, empathy, and supporting small businesses, reflecting a new mindset among consumers.

Investigate how empathy surpasses discounts in capturing customer loyalty. The examples of Snickers and other South African brands illustrate how emotional connection fosters lasting loyalty.

Discover how “Eat Your Own Lunch” is transforming B2B customer experience in South Africa. This practical handbook combines in-depth research with actionable strategies designed to cultivate loyalty.

Explore how Covid-19 flipped the consumer script, where survival mode, empathy, and conscious spending now shape what brands must deliver.

Challenge the common myths about customer experience that might be hindering your brand’s progress. It’s not solely about technology or large budgets. Meaningful transformation begins with a shift in mindset, not just financial investment.

Discover how Covid reshaped family life in SA, where shared struggles sparked deeper values, stronger bonds, and a whole new kind of togetherness.

Discover how SA’s Nlightencx turned customer feedback into global gold-winning CX Agency of the Year by proving action matters more than data