How Empathy can Boost a Brand (Financial Mail)
Investigate how empathy surpasses discounts in capturing customer loyalty. The examples of Snickers and other South African brands illustrate how emotional connection fosters lasting loyalty.
Amazon’s ‘Local Is Lekker’ Strategy (Supermarket & Retailer)
Discover how Amazon’s new South African shopping portal and its localised strategy are set to shake up the market and challenge existing e-commerce players like Takealot.
SA’s First B2B Client Experience Handbook (BizCommunity)
Discover how “Eat Your Own Lunch” is transforming B2B customer experience in South Africa. This practical handbook combines in-depth research with actionable strategies designed to cultivate loyalty.
Why Customer Experience is Now Considered the Number One Differentiator (Web Kiosk)
Flip to page 26 to explore why customer experience has overtaken price and product as the leading competitive edge, and how brands can use it to build long-term loyalty and market relevance.
Covid-Driven Shift in Consumer Values and Spending Behaviour (BizCommunity)
Explore how Covid-19 flipped the consumer script, where survival mode, empathy, and conscious spending now shape what brands must deliver.
Debunking 5 Myths around CX (BizCommunity)
Challenge the common myths about customer experience that might be hindering your brand’s progress. It’s not solely about technology or large budgets. Meaningful transformation begins with a shift in mindset, not just financial investment.